Miracle Baby Inspires New York Businesswoman
Thursday, April 10, 2003 - Mid-Town, Business
Donna Bliss turned adversity into a
happy life with
a miracle baby and a miracle business!
Thursday, April 10, 2003 -- Long
Island, New York - Even in the worst of times, Donna Bliss believed in
miracles . . . why wouldn't she? She, her family and business are all
tied together in one package as the result of a tiny little miracle
named Jillian Nicole. And Bliss also finds it quite 'miraculous' that in
the period of less than two years, she has moved from the unemployment
line to a full-time business owner whose already profitable My Miracle
Baby.com (www.mymiraclebaby.com) has become the subject of a book about
work-at-home Moms, several news clips as well as a 2-page accolade in
Queens Parent Magazine.
Having emotionally survived infertility and several miscarriages, topped
by the loss of her job, Bliss found strength and inspiration in her
long-awaited miracle baby, Jillian. Soon, with a closet full of barely
used infant clothes acting as the catalyst, she began selling baby
clothes on eBay with amazing success. Seeing the potentially large
market for affordable baby clothing and accessories, Bliss started her
own company, made contacts, turned her entire basement into an office,
hired help, and set about developing a thriving business that now allows
her to work from home.
While My Miracle Baby.com got its early start with what Bliss calls
"pre-loved gently used clothing," she says its continued success is due
to the great buys from major manufacturers like Carter's, Oshkosh,
Little Me, Baby Gap and more . . . all which she purchases as
close-outs, over-runs, or from liquidators -- brand new children's
clothing for about 1/3 of the usual retail cost. "New clothing is 90% of
my business," states Bliss, "but the surprise of the past season was the
enormous success of gifts and keepsake items. People seem to love
anything personalized with a child's name, and that segment of my
business has become so popular that I now employ my own embroiderer."
As for future expansion, Bliss says her head is swimming with ideas.
"I've already begun expansion into the high end side of the business. My
new baby boutique department includes top of the line ensembles, most
with all the accessories to complete the look." And there's another
little bonus in the works for parents too. "Many mothers who shop at My
Miracle Baby.com have actually come to know each other through the
'miracle baby' stories we let them share on the site. Soon they'll be
able to do clothing exchanges through us too. I'm not giving away the
details just yet, but it will soon be operational and our customers are
going to love it!"
This enthusiastic entrepreneur is decidedly pleased with the turn of
events in her life and says, "I'm thrilled that despite all the reported
economic indicators which are discouraging to small business owners, my
hard work and persistence has paid off . . . last quarter we had record
sales, and the repeat business is the best news of all! It's now
official and assured that My Miracle Baby.com is here to stay! And it's
a great plus and a joy to me that while my business succeeds, it also
helps other Moms keep their little ones dressed in the best, at prices
they can afford."