Style File -

April 7, 2008
Oh, baby

Fashionable baby clothes can be outrageously expensive. But a Nesconset-based Web site is trying to take away the tears, offering great clothes starting as low as $2.95. Donna Bliss launched mymiracle in 2000 with several weeks' severance pay, a 401(k) from her job and a passion for what she calls "everything baby." The site's name is inspired by her daughter, Jillian, who was born after several miscarriages. Mymiraclebaby .com started off selling gently used clothes, but has now moved to new items, priced 30 percent to 70 percent below retail. The biggest hits are items personalized with monograms, says Bliss, adding that customers include Kelly Ripa, Rosie O'Donnell and Beverly D'Angelo. Business is good, Bliss says. Current annual revenues have grown to $300,000 from $50,000 in 2003. The next step? "Possibly a store."

- Tania Padgett

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