Miracle Baby Inspires New York Businesswoman
Donna Bliss turned adversity into a thriving
business and more orders than she can handle!
New York, NY (PRWEB) April 24, 2004 -- Even
in the worst of times, Donna Bliss believed in miracles
. . . why wouldn't she? She, her family, and business
are all tied together in one package as the result of
a tiny little miracle named Jillian Nicole. And Bliss
also finds it quite 'miraculous' that in the period of
less than two years, she has moved from the unemployment
line to a full-time business owner whose already profitable
My Miracle Baby.com (www.mymiraclebaby.com) has become
the subject of a book about work-at-home Moms, several
news clips as well as a 2-page accolade in Queens Parent
Magazine.
Having emotionally survived infertility
and several miscarriages, topped by the loss of her job,
Bliss found strength and inspiration in her long-awaited
miracle baby, Jillian. Soon, with a closet full of barely
used infant clothes acting as the catalyst, she began
selling baby clothes on eBay with amazing success. Seeing
the potentially large market for affordable baby clothing
and accessories, Bliss started her own company, made contacts,
hired help, and set about developing a thriving business
that now allows her to work from home.
While My Miracle Baby.com got its early
start with about 50 odd items purchased on EBAY, the owner
says its continued success is due to the great buys she
makes from major suppliers who now seek her out to purchase
overruns, overstocks and closeouts. Companies include
Carter's, Oshkosh, Little Me, Baby Gap and more . . .
"New clothing is 75% of my business," states Bliss, "but
the surprise of the past year was the enormous success
of personalized gifts and keepsake items. People seem
to love anything personalized with a child's name, and
that segment of my business has become so popular that
I now employ my own full time embroiderer and we are literally
working around the clock to try and keep up."
As for future expansion, Bliss says there
is no end to her plans. Regardless of what you heard,
DOT COMS are not dead. You just have to remember that
this is a service business above all. I have one of the
highest customer retention rates in the industry and that
is because of our pricing, quality, selection, but mostly
because this business is run with heart."
Bliss will open Sweet Baby Products.com
for upscale baby gifts and Preemie Baby Clothing.com --
a site which fills a gap in the baby marketplace. There's
another little bonus in the works for parents too.
"Many mothers who shop at My Miracle Baby.com
have actually come to know each other through the 'miracle
baby' stories we let them share on the site. Soon they'll
be able to do clothing exchanges through us too.
This enthusiastic entrepreneur is decidedly
pleased with the turn of events in her life and says,
"I'm so pleased that despite reports discouraging to small
businesses, my hard work and persistence have paid off
. . . last quarter we had record breaking sales and business
continues to explode!
# # #
|
